24TH ANNUAL WIENER NATIONALS
The Wiener Nationals is an annual Dachshund racing event at the Los Alamitos Race Course hosted by Wienerschnitzel. Started in 1996, the race has became a local tradition for wiener dog lovers and all proceeds go to a great cause—the Seal Beach Animal Care Center. In 2019, we launched a 360 campaign featuring old-school, 1940s style cartoons that reflected the family-friendly, goofy, and fun atmosphere of the event.
One Show - Merit
ADDYS - 1 GOLD and 12 SILVERS
New York Festivals - Shortlisted in 3 categories
2021 Graphis Advertising Annual
POSTERS
LONG DOG DECAL POSTERS
We created a series of “long dog” decal posters to wrap the walls of the Los Alamitos Race Course.
INSTAGRAM COMIC STRIPS
A few weeks prior to the event, we created a series of comic strips that were used for Instagram posts to hype up the race.
COMIC STRIP POSTERS
The vertical format comic strips worked as posters inside of the race track.
T-SHIRT
DOG T-SHIRT
Of course, we couldn’t forget T-shirts for the dogs too!
BUTTONS
HALL O’ WIENERS
During the course of Wiener Nationals’ history, a number of champion wieners (winners) were born. To honor their legacy, 10 memorable champions were showcased at the Hall o’ Wieners hall of fame.
GIANT DOG HOUSE PHOTO OP
MOMENTS FROM THE RACE
