GENESIS G70 Launch Social
In 2020, Genesis introduced a celebrity power couple, Chrissy Teigen and John Legend, to be brand ambassadors, with the aim of making their luxury brand more fun and approachable. For the G70 launch social campaign, we created an illustrated racing poster of John and Chrissy and a video of their pep talk to hype up the TV spot in which John and Chrissy go head-to-head racing their G70s on a race track. Both poster and video run on IG.
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We hired British illustrator W. Flemming to illustrate a Grand Theft Auto Style Racing poster.
IS IT FAST? YOU BET YOUR ASPHALT IT IS.
We also created car only poster.
The posts ran on both Genesis’
and John and Chrissy’s IG channels.
Here is the TVC created by a different team.
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Photography Hero Shot
