Hyundai Santa Fe - Epic Playdate

Our brief was simple: introduce the 7-passenger SUV, Hyundai Santa Fe as a co-conspirator to family adventures. The key insight we discovered in our research was Gen X parents still attend rock shows, go to skate parks, and share all these experiences with their kids. So we set out to build a site that would entice, entertain, and inspire families to take their own Epic Playdate while injecting a healthy dose of Santa Fe knowledge.

2014 One Show Interactive Merit Award
2014 The Webby Awards - Honoree
2013 FWA Site of the Day
2013 Communication Arts Web Picks of the Day
2013 Google's Creative Sandbox
2013 Computer Arts
2013 ADDYS - Gold

We created five dioramas. Four showcasing Santa Fe’s four main features and one of a house for a tiny family.    

Cleaning up a mess should be as much fun as making it. Learn about stain-resistant seats by playing a balancing ice cream game.  

Explore how the Santa Fe takes handling and safety higher than ever before.  

Epic adventures require the right gear, and the right gear takes up space. The Santa Fe has all the room you need. 

Epic adventures are that much easier in the Santa Fe. Thanks to the ultimate co-pilot: Blue Link Technology.