Shin Kawase - Sr. Art Director
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Dockers Icons Turn 30

 
 

Dockers Icon Turns 30

For 30 years, Dockers has embodied the spirit of khaki. To celebrate its 30th anniversary and its versatility in style, we created a PR kit with 3D paper dolls. Each doll wore the iconic fashion from the three decades: 80s, 90s, and 2000s.

 
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The kit came with a glue bottle, a USB stick that looked like a cassette tape housing 3 decades of hit songs and a mini brochure.

 
 

 
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