TaylorMade - TP5

In March 1, 2017, TaylorMade launched a new premium performance golf ball with 5-layered technology, TP5 and TP5x. The ball was the serious contender for the number one selling Titleist ProV1. Within the first 30 days, it was sold out nationwide. By August, TaylorMade became #3 in Golf Balls from #6, accelerating its two-year plan within just five months.

Rory
When one of the greatest golfers in a generation switches to your ball, and is more than eager to tell the world how much more he likes it compared to the PRO V1 he was playing, you roll the cameras and get out of the way.

The Hottest Ball on Tour
Only a few months after the launch of the TP5 and TP5x, people were starting to take notice. So much so that five of the top ten pros had switched and were having success with it. TaylorMade wanted to remind people that the TP5 had become the hottest ball on Tour among the best on Tour, so we caught up with our pros to find out why they played it.

Blank Ball Test
To convince players of the improved performance of the TP5 and TP5x from tee to green, TaylorMade conducted its own version of the blind taste test in an effort called "Blank Ball Testing." The experience consisted of getting together a group of mid to high handicappers and putting their favorite golf balls head-to-head against a ball with no logo, which unbeknownst to them was the TP5 and TP5x.

Amateur Ball Tests
With so many different golf balls on the market and so many performance claims, it's no wonder golfers are some of the most cynical people on the planet. How to overcome it? Give regular, mid to high handicap players the opportunity to hit the TP5 and TP5x for the first time, compare it to the ball they're currently playing, get their real, unscripted reactions on camera, and let them do the talking for you.

#5witch
We created a hashtag combining both our "5-layer ball" and "Switch" messages (#5witch) and asked golfers to share their experiences with the TP5 and TP5x on social channels. And, boy, did they ever. Below is just a small sample.

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Win Spots
TaylorMade wanted to be as timely as possible whenever one of their pros won a tournament playing the TP5 or TP5x.

TaylorMade TP5

TaylorMade - TP5