Shin Kawase - Sr. Art Director
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Genesis Valet

 
 

Genesis Valet

Being the new kid on the luxury car block, Genesis is approaching the luxury car market in a very non-traditional way: without any dealerships. So how do we get potential buyers to experience our cars? The solution was to create a dealership that is catered to your home.

 
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The Genesis Valet program was a huge success. Consumers gave it rave reviews, and applauded its bold choice of delivering a luxury experience to their doorstep as a solution to not having dealerships.

 
 

 
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