Goodwill Halloween

Goodwill Southern California has 55 retail thrift stores and Halloween is their busiest month of the year. We re-introduced Goodwill as a hip and fun place to shop for an unique costume at Halloween. Our efforts generated the highest sales volume ever for Halloween. 

2009 Communication Arts Design Annual
CREATIVITY ONLINE Front page and Weekly Top 10

The outdoor board made a cameo in the movie "Drive".
My eyes go to the billboard, my wife’s eyes go to Ryan Gosling.