Shin Kawase - Sr. Art Director
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Hyundai Sonata - The 3,000-Mile Test Drive

 
 

Hyundai Sonata - The 3,000-Mile Test Drive

We learned that every Sonata that comes off the line is test driven around a 2.32-mile track at the factory. But we thought, why stop there? What if we kept going. So for the launch of the all-new 2015 Sonata, we took it on a 3,000-mile test drive. We drove from Montgomery, Alabama to the Hyundai HQ in Southern California, with stops along the way to demonstrate safety, performance, technology, design, and of course, leave a little room for the spontaneity that happens on the road. 

2013 ADDYS - Silver

 
 
 

 
 

The site, which included an interactive map featuring videos of the 3,000-mile test drive, let you explore the Sonata’s route, along with trivia and social posts at each stop.

 
 

 
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